People who doubted that remote, geographically dispersed teams would ever substitute co-located ones, can finally be proven wrong. With a rapidly increasing number of tech companies employing remote employees from around the world (as you’ll see below), this shift in work practices could change how companies function in the 21st century.
Many of us, including myself, have been quite sceptic about remote teams for a long time. We have never thought that online communication can ever replace the traditional face-to-face approach to managing people. Especially once a company scales.
I assume the biggest reason for this narrow-minded point of view was our false perception of business as a solely hierarchical system and the lack of experience working in companies that rely on a truly flat management structure – probably the management model of the 21st century.
Many design and creative projects in today’s world often involve bringing an entire team of skilled professionals together to produce and deliver on a broad range of creative endeavors.
These teams consist of a variety of people with different skills and creative chops to help meet the needs of the project. This often means that the teams are not located under the same roof, but in many different geographical areas.
This happens for a variety of reasons: teams scout for and recruit the best talent for the job no matter their location, the project may require an on-site team that is located somewhere different than the rest of the team, the project changes or pivots and needs new skills and team members to adapt quickly and efficiently, or team members may be constantly on the move and changing their geographic locations frequently depending on the needs of the project and other obligations.
Having geographically dispersed teams creates its own set of challenges and forces companies and creative agencies to look into new ways of working together to complete the project and reduce strain.
Adobe recently released a case study on how Obscura uses Adobe Creative Cloud for teams to work with team members in different locations to create the projects in which they work on.
a través de An inside look at how remote teams work