Excerpted from the original article: “So what is the secret sauce that makes people like Guy Kawasaki, Robert Scoble, or Mari Smith popular while most everyone else remains hidden?
In a word: Sources
In order to do this yourself, remember that you have to go beyond sharing the articles that land in your favorite RSS feeds, or just reposting something from your social media timeline (which honestly has probably been reposted a thousand times before).
To make your social curation easier, and more effective, here are a few things you might want to do:
a) Do a competitor check. It’s important to know what’s already out there
b) What do your competitors post? How or when do they post? What are their usual sources?
c) Study your competitor’s social media behavior meticulously. It’ll take time, yes, but once you’ve established where you stand, you can start looking for the best places to gather curated information without fear of repeating what others have already shared.
d) See what’s out there. Now that you know how your competitors work, you can begin creating your curation strategy, collecting the tools you need and compiling sources you can use to collate content. How many blog posts, videos and news articles are posted about your chosen topic everyday? Does your field have enough sources to sustain you, as far as your plan goes?
e) Is this what your audience really wants? This truly is the most important question you need to answer. You need to see what your audiences actually post online.
f) Create a market study on their digital behavior. You can check for yourself how audiences react towards your competitor’s social media efforts or use social media monitoring software to help you out.”
The above is a summary of an excellent curation methodology created by the content curation platform Curata – How to Have an Effective Strategy for Curation
Check out their blog post on crafting the perfect content curation strategy for more details that further expands on the above.
Selected by Jan Gordon covering “Content Curation, Social Business and Beyond”